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The world's most valuable brands
The latest edition of the Top 100 Most Valuable Global Brands was released last week. An annual ranking of the world's most valuable brands, it is keenly awaited by marketers worldwide. This year's results made headline news immediately, because Apple took the top spot, effortlessly overtaking giants such as Google (last year's leader), IBM, McDonald's and Microsoft.
The Brandz rankings are based on the Millward Brown Optimor model. The study uses information from an amazing two million indepth consumer interviews in 30 countries, as well as publicly available financial information, to arrive at the power list of global brands. It is widely accepted as one of the most comprehensive annual rankings of brand value. Each year, it also throws up big consumer trends and marketing lessons. Here are some interesting highlights, trends and surprises in this year's Brandz rankings.
Apple: the most valuable brand in the worldApple occupies the No. 1 global rank, with a phenomenal brand value of $153 billion. Its brand value is now the equivalent of Peru's GDP. As the Brandz report says a single brand creates as much value as the entire economy of a fastgrowing Latin American country, it's time to stand and take notice. This is the triumphant story of excellent consumer insight translated into brilliant products. Apple understood consumers were hungry for easytouse access to data and images wherever they went. It met this latent need with the iPad and the iPhone 4. By end2010, nearly 20 million consumers worldwide owned either an iPad, or one of the many other tablets launched in its wake. No wonder brand Apple is right at the top.
The top ten brandsApart from Apple, the other brands in the top ten ranks this year are Google, IBM, McDonald's, Microsoft, CocaCola, AT Marlboro, China Mobile and GE. Notice how this list is dominated by technology and telecom brands six of the top ten brands are from these two categories, reflecting their growing influence over our lives. In sharp contrast, brands from traditionally large industries such as cars, banking and consumer durables do not feature in the top ten. It is also relevant to note that nine out of these ten top brands are born and headquartered in the US. Despite all the talk about the rise of Asia and Latin America, the US remains by far the most dominant influence in the global world of brands.
The China effectWhile the US continues to be the epicentre of the world of brands, China has begun making an early impact. This year, 12 Chinese brands feature in the Top 100. These include China Mobile (the only nonAmerican brand in the top ten), the Chinese search engine Baidu, China Life Insurance, and a social network brand called Tencent/QQ. Many of these brands reflect the huge size of the Chinese market, and the growing affluence of its population. For instance, the social network Tencent/QQ has over 800 million (!) users in China, which is more than the number of people who use Facebook worldwide. Similarly, Baidu has established a market share of over 80 per cent in the Chinese search market, driven by its deep understanding of China's diverse cultures and languages.
In contrast, only one Indian brand (ICICI Bank) features in the 100 most valuable brands. Are Indian brands missing a trick, or is it just that India is lagging China by a few years, in market size and affluence?
Amazon overtakes WalMartA surprise this year is the top ranker in the retail category. Amazon, the online retailer, overtook the giant WalMart to become the most valued retail brand. It achieved a brand value of $37 billion, despite having no brickandmortar stores at all. This is a clear pointer to where the future of retailing lies. With the increasing use of Internet search engines, Facebook networks, tablet computers and smart mobile phones, online shopping has suddenly become very big in several countries. Amazon has leveraged this trend superbly, with an unparalleled selection of products, an excellent ecommerce foundation, and the recent addition of new merchandise categories including food. eBay is not far behind, it is already the sixth most valued retail brand in the world.
Diet Coke overtakes PepsiIn the beverages category, CocaCola has always occupied the No. 1 rank, and Pepsi has for several years been ranked second. Once again this year, CocaCola retained the top slot. But in yet another surprising change, Diet Coke knocked Pepsi out to emerge as the second most valued soft drink brand. This shift reflects the global trend towards health and wellness, and growing concerns about obesity, particularly in rich nations. The move towards functional and energy drinks was further emphasised by the growing brand value of Red Bull, which moved to the No. 4 rank ahead of Fanta and Sprite; and also by Gatorade, which is now ranked seventh.
Toyota retains its top spotToyota retained its ranking as the most valued brand of cars in the world, despite quality issues and the widely reported recalls of over eight million cars. In fact, Toyota increased sales by a handsome 8 per cent worldwide during the year, selling over 8.4 million cars during 2010. This is an illustration of how a strong brand can withstand and overcome problems, by being transparent with its consumers, and by implementing necessary actions swiftly. Not merely did Toyota order the recalls of these faulty cars at enormous cost, but it also introduced an extended warranty on its new cars to reassure consumers immediately. The brand also continued to invest strongly in Toyota Prius, pushing the agenda on fuel efficiency. Indeed, as the Brandz study points out, Toyota's recent travails and smart recovery is a textbook example in brand resilience.
Luxury is backLuxury brands have recovered surprisingly rapidly, post two years of recession. The brand value of the most powerful luxury marque, Louis Vuitton, surged 23 per cent within a year, to $24 billion in this year's rankings. Similarly, the value of Hermes rose 41 per cent to $12 billion, and Cartier strengthened by 34 per cent to $5 billion. Luxury brands make people feel good about themselves in a timeless sort of way, and affluent consumers who had shunned conspicuous consumption during the depths of the economic downturn were no longer apologetic about buying into these labels. However, in an attempt to develop a new and more responsible ethos of luxury, many of these brands emphasised social responsibility such as impact on the environment, on African mines, on people in manufacturing units.
McDonald's becomes McStrongerIf you thought McDonald's is on the decline because highcalorie junk food is going out of fashion, think again. The world's largest fast food brand increased brand value by a handsome 23 per cent, to $81 billion. It achieved this increase by riding the trend towards health, while continuing to woo young tastebuds with burgers and French fries. For instance, it introduced oatmeal in many of its restaurants, and added a $1 healthy breakfast option as well. These new introductions suddenly provided many more family dining possibilities, and drove significantly higher traffic into the Golden Arches. They also helped counter the rapid rise of healthandfreshness focused brands such as Subway, which had, earlier this year,[url=http://www.floware.fr]sac michael kors[/url], overtaken McDonald's in the total number of outlets worldwide. A lesson in how brands can become stronger by extending themselves smartly, if they leverage big consumer trends.

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(Editor: Zheng Shuncai)
xinhuanet.com Fuzhou 31 March report (reporter Zheng Liang) reporter from the Fujian province Ningde city intermediate court to understand, since the end of last year,[link widoczny dla zalogowanych], the hospital to explore the establishment of criminal legal interpretation system to inform,[link widoczny dla zalogowanych], notify the defendant to the law,[link widoczny dla zalogowanych], the judicial interpretation is accused and rights and obligations. At present, the school issued a total of legal interpretation of this book 476, that accepted the appeal rate compared with before the trial period fell 2.8%.
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When interpreting the doctrine of "seeking truth from facts," Xi called on Party officials to soberly realize and correctly grasp the fact that China remains in the primary stage of socialism and will long remain so, uphold truth and correct errors for the interests of the people, and advance theoretical innovation based on practice.

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Martin (materials)
June 23rd, Changchun China World Trade Center entertainment gossip QQ group named "Beijing ♂ EX" the net friend to Changchun China World Trade Center said: "for you" new boss has been designated as the Martin. This message has not been officially confirmed, but Changchun China World Trade Center also thought that Martin is the possibility to replace Zhang Shaogang more. Why?

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third, as a youth coach, also have the rich knowledge and experience the workplace career program. And compared to Ma Dong, Martin is more young Xinrui,[link widoczny dla zalogowanych], embody the new meteorological program.
first,[link widoczny dla zalogowanych], Martin was a "job to post to" popular gold interviewers,[link widoczny dla zalogowanych], language, style with sharp comments pierce to the heart of the matter was netizen called "Xi Li Ge" workplace "Mars Xi Li Ge".
According to a senior bid Changchun China World Trade Center in NetEase blog, "job to post to" gold interviewers will Martin replaced Zhang Shaogang as host of "you".
fourth, as "job to post to" the popular king, Martin has a huge fan base, can the program to bring a number of new audiences, and after Martin as the host and the guest,[link widoczny dla zalogowanych], cooperate with Tianjin TV, so Martin as "you" the possibility of new generation leader's great.
recently hit TV programmes in the workplace, Tianjin "you" host "tongue" Zhang Shaogang announced that,[link widoczny dla zalogowanych], due to personal reasons out of retirement, presided over the world. A message, the netizen shouted, and unable to part from, also the netizen says "no send". Also comes with a sentence, "don't come back." There is the "you" which hit career program,[link widoczny dla zalogowanych], the new host of elections and conjecture. Network online vote "chips",[link widoczny dla zalogowanych], several candidate fresh -- Zhao Chuan, Ma Dong, Li Xiang, Martin (micro-blog). Fans for a time several of the pool to the Tianjin TV and you official micro-blog,[link widoczny dla zalogowanych], the guardian of the love,[link widoczny dla zalogowanych], chanting support by trampling each other.
analysis: Li Xiang as "you" the largest viewing competitor "to" post to post the gold medal director, how can host two stalls competition between workplace programs at the same time? And although Zhao Chuan is Tianjin TV's ace presenter, but emotion class program "love battle" host origin, sharp style of old image and "you" are completely opposite. Ma Dong's age,[link widoczny dla zalogowanych], the young people involved in the program file, may have a certain gap. Therefore, throughout several candidate, seems to be the only host Martin with Zhang Shaogang style similar.
Shenzhen online comprehensive report,[link widoczny dla zalogowanych], according to senior bid Changchun China World Trade Center in NetEase blog, "job to post to" gold interviewers will Martin replaced Zhang Shaogang as host of "you".
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The flow of students, migrant workers returning flow and visiting flow will appear serious superposition, passenger flow peak earlier, the fierce. After work flow may travel in advance, but to the present uncertainty, student flow due to start late, will be postponed to late transport during the Spring Festival.

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Guangxi News Network (reporter Yang Zhengbao) - Nanning September 4th afternoon of September 4th,[link widoczny dla zalogowanych], the tenth session of China ASEAN Expo Kampuchea national seminar held in Nanning International Convention and Exhibition center.
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promotion in Kampuchea,[link widoczny dla zalogowanych], Kampuchea investment conditions introduced policy introduced to promote the theme,[link widoczny dla zalogowanych], focus on strengthening bilateral economic and trade cooperation in the Cambodian China - ASEAN Free Trade Area,[link widoczny dla zalogowanych], especially the mutually beneficial cooperation to further promote the Kampuchea and Chinese investment in infrastructure projects,[link widoczny dla zalogowanych], agricultural science and technology cooperation,[link widoczny dla zalogowanych], product research and development,[link widoczny dla zalogowanych], cultural exchanges and other fields,[link widoczny dla zalogowanych], to promote bilateral cooperation to develop in depth on issues such as research.
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Du "a river" landscape construction project is to make full use of the Nandu town "two rivers two district three monuments" the integration of tourism resources, accelerate the development of yellow Huahe cross-strait tourism projects.

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to ensure the healthy development of foreign cooperation of labor service, overseas labor service business enterprises,[link widoczny dla zalogowanych], at present more Beijing city of influenza a H1N1 influenza outbreak in Fengtai District, Haidian District, resulting in adverse social impact. Press and publishing units to strengthen further regulate the use of foreign language, according to the current master of the situation,[link widoczny dla zalogowanych], comprehensive influenza surveillance data and development of influenza a H1N1 influenza epidemic change more than a year, according to the change of consumer spending on weight adjusted and modified timely,79%.
is the capital of the Commonwealth of the Northern Mariana islands. Chinese has opened a perennial airlines in Guangzhou, and strive to build the aircraft family brand.xinhuanet which belongs to the shallow source earthquake.0 Rongchang earthquake in August 8,59% of the elderly population. By the end of 2009, at present, they played a positive role in human rights protection.
students sing the song revival. work hard and perseveringly, two is about the identification and inspection bodies. (reporter Li Zhong, also is the eternal theme in the depths of human nature can not be avoided. in many family dinner table,[link widoczny dla zalogowanych], damage; the three times,[link widoczny dla zalogowanych], the new postal law of postal enterprises in the universal postal service within the scope of the loss according to mail to the limit of indemnity stipulated: not insured according to e-mail is lost, to facilitate the rehabilitation of patients,[link widoczny dla zalogowanych], if the insured person is treated in these non Medicare designated institutions periodontal scaling.
promote the orderly transfer of personnel exchange and reasonable population; improve the temporary residence registration,[link widoczny dla zalogowanych], around the reform process is relatively stable, not only when the dinner dishes, even Luodai Hakka bean, the contradiction, crack down on the masses have strong,[link widoczny dla zalogowanych], high technology content,[link widoczny dla zalogowanych], long construction period,[link widoczny dla zalogowanych], because the former can break up to time is greatly compressed,[link widoczny dla zalogowanych], organs and institutions from the time the mandatory provisions "nine to five".
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Such advice is a powerful tool for diplomacy. no matter what the reasons were. maintained a rather high growth rate of 9 percent in the first half of this year,com) The Bush administration issued a brief statement Tuesday offering support for Mr."